Social Media campaign update

I promised to add updates regarding how the planning for the social media campaign was going. At this stage I have considered who the target audience is and am currently thinking about the following being the key elements of our campaign:

1. Traditional email survey
2. Traditional on street survey
3. Engage with Irish bloggers to build awareness and drive traffic to the email survey
4. Provide twitter updates for feedback and regular updates
5. Create a specific website with relevant content and blogs to drive traffic and get qualitative feedback.
6. Create a facebook page with links to survey and twitter updates etc.
7. Do press releases with traditional media

Next step is to meet our PR agency to review.

Launching a Social media campaign & survey

At the firm at which I work we are about to launch a survey and social media campaign in order to understand public opinion around a particular issue. It will be the first full social media campaign that the firm I work for has launched and to be honest I am pretty excited by the idea. Being technologists we have a pretty clear idea of what we want to do but, having contacted our marketing department, the next step is to meet our PR agency to understand their perspective. This meeting is a week or so away but in the meantime I will work on building out the approach.

I will provide updates as to how things are progressing. Keep reading!