At the firm at which I work we are about to launch a survey and social media campaign in order to understand public opinion around a particular issue. It will be the first full social media campaign that the firm I work for has launched and to be honest I am pretty excited by the idea. Being technologists we have a pretty clear idea of what we want to do but, having contacted our marketing department, the next step is to meet our PR agency to understand their perspective. This meeting is a week or so away but in the meantime I will work on building out the approach.
I will provide updates as to how things are progressing. Keep reading!
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