I promised to add updates regarding how the planning for the social media campaign was going. At this stage I have considered who the target audience is and am currently thinking about the following being the key elements of our campaign:
1. Traditional email survey
2. Traditional on street survey
3. Engage with Irish bloggers to build awareness and drive traffic to the email survey
4. Provide twitter updates for feedback and regular updates
5. Create a specific website with relevant content and blogs to drive traffic and get qualitative feedback.
6. Create a facebook page with links to survey and twitter updates etc.
7. Do press releases with traditional media
Next step is to meet our PR agency to review.
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